Visitors don’t read your content — they scan it very quickly, thus it is important to catch the attention of readers in as short time as possible. In this post, I am going to tell the Online Marketing Content Writers about few tricks of the Web writing and marketing trade.
1. Web writing is easy writing
Here are 6 rules for keeping your content readable and straightforward:
- You should keep paragraphs as short as possible.
- Use 3-4 subheadings in order to attract the attention of readers.
- Make 1st sentences descriptive in order to help readers who are scanning.
- Highlight keywords.
- Use numbered or bulleted lists.
2. Inverted pyramid style
You can write in the style of inverted pyramid. You have to begin your content with very essential information first and the less essential information at the end of writing. It is a well known fact that the scanners will only read the introduction part or 1st paragraphs.
3. Grammatical errors Free
Consider that quality writing needn’t be costly but poor quality writing is always expensive. Lack of clarity, hype, typos, and grammatical errors are the kiss of death on the web. These errors can ravage your reliability and cause folks to not trust your ability. In this case, you should hire a writer in order to write the content for you. Also, you can hire an expert to edit what you write for your website.
As Online Marketing Writers, you should think about those type of questions which your readers can ask, and answer those queries in your copy. You should always use keep sentence structures short, and make it conversational.
5. Factual information
You should provide visitors relevant information as easily and quickly as possible. The reason behind that Web readers are very target oriented, they don’t wish to be distracted by unnecessary information.
6. Own reading habits on internet
Readers come to a site in order to satisfy targets, to get answers to queries, to do tasks. So, you should think about your reading habits. I know all people want to seek for something particular.
7. Professional and informal
On the website, you can be professional as well as informal at the same time. Informal Online marketing writing jobs is not dumbing down. Informal writing is for busy people who can easily understand your content.
8. Writing for search engines
When doing Online Marketing content writing jobs for website, always remember that human visitors are not just readers. Major search engines will analyze your content as well.
I hope these Tricks of the Web writing and marketing trade will be helpful for you!